Joseph Richard group LAUNCHES JRG AFTER DARK 
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Joseph Richard group LAUNCHES JRG AFTER DARK 

FRASER VALLEY, BC (May 1, 2018) – The Fraser Valley nightlife scene is about to go up a notch as the Joseph Richard Group and known people gatherer, influencer and co-founder of Soulgood (one of Vancouver’s top nightlife event producers and a Fraser Valley original), Pedro Serra, have partnered to bring JRG After Dark to its establishments throughout the Fraser Valley.  Pedro and Soulgood operate multiple weekly club nights in Vancouver and Pedro himself holds the record for the largest amount of awards ever won at the Vancouver Nightlife Awards. He currently sits as one of the panelists for the Golden Owl Awards.

Joseph Richard Group CEO Ryan Moreno said the addition of Pedro will add a new dynamic to the JRG public houses and their late-night events, “Pedro is the best in the business at what he does.  People follow him to see what is happening around town and where to go for a good party, we’ve had a long history with Pedro so we’re very excited to have him as a part of our team and throwing some of the best late- night events in our establishments.”

JRG will be launching a new website, on Thursday, May 3 as well as a new social handle @JRGAfterDark to highlight the new brand and revamped late-night events that will be launching at select locations as early as May.  The site will also feature a robust guest list experience which allows guests to reserve their spot on any night at any JRG location.

“We’re going to elevate late nights at our pubs,” Pedro said, “I’m excited for what we can do in the burbs, it’s going to be fun.”

For more information on JRG After Dark, follow @JRGAfterDark or @WeAreJRG on Instagram and Facebook or visit

About Joseph Richard Group

The Joseph Richard Group (JRG), is British Columbia’s fastest growing hospitality organization. Founded in 2002 by childhood friends Andre ‘Joseph’ Bourque and Ryan ‘Richard’ Moreno, JRG is made up of 21 public houses, restaurants and liquor retail outlets in BC and Alberta. For more information, visit 


Jared Harman
Joseph Richard Group