White Rock push includes rebrand of popular Hemingway as the new Oceanside
SURREY, BC (June 1, 2017) – The Joseph Richard Group is bringing two of Canada’s most talented chefs to White Rock beach this summer as part of an ongoing effort to help revitalize the area. The company is re-branding it’s popular waterfront location, the Hemingway, to the new Oceanside Yacht Club & Public House. As part of that re-brand, JRG is also launching a pop-up ice cream shop inside Oceanside called Sweet Republic which will open June 4. The wild new gourmet dessert menu at Sweet Republic was designed by JRG Director of Culinary Operations, Chef Matthew Stowe (Top Chef Canada winner) and JRG Corporate Chef David Jorge (MasterChef Canada winner).
The Marine Drive strip had fallen on hard times recently with business closures prompting the White Rock BIA to establish a Waterfront Task Force to address the problem. One issue of concern was commercial spaces left vacant by offshore owners viewing them more as speculative land investments rather than opportunities to develop or support business that contribute to the local community.
For JRG CEO and Co-Founder Ryan Moreno, the revitalization of Marine Drive highlights the benefits of having businesses owners with deep roots in the community. He and co-founder Andre Bourque are long-time Lower Mainland residents who, in just over a decade, have built one of British Columbia’s fastest growing food, beverage and entertainment organizations, with 19 public houses, restaurants and liquor retail stores in British Columbia and Alberta.
Thanks in part to their local ties and vision, The Hemingway, located on Marine Drive, across the street from the White Rock Museum, has been a bright spot on the strip since it opened four years ago. With a wide range of fun weekly events the public house has thrived as a vibrant community gathering place, where people can watch the big game while enjoying classic pub offerings, craft beers, and craft cocktails.
With refinements to the public house menus recently brought in by Chef Stowe, as well as JRG’s newest S+ L Kitchen & Bar having just opened at Grandview Corners in South Surrey, Moreno says the time was right to fine tune JRG’s strategy in the South Surrey-White Rock area with a rebranding of The Hemingway and the opening of Sweet Republic.
“As dedicated members of White Rock’s business community, we’re thrilled to play a role in promoting the Marine Drive strip,” said Moreno. “We think bringing the talents of Matt and Dave to the Strip will be a huge boost for the area, and changing The Hemingway’s name to Oceanside is a fitting tribute to our beautiful waterfront location.”
Located inside Oceanside, Sweet Republic will be a time-limited pop-up concept featuring an irresistible array of delicious ice cream desserts created by Chef Stowe and Chef Jorge. Together they’ve invented some amazing creations that combine soft serve ice cream with eye-popping ingredients like key lime curd, cotton candy, toasted marshmallows, and even bacon.
“As two guys who love ice cream and cooking for our families, David and I had a lot of fun designing the menu for Sweet Republic with our culinary team,” said Chef Stowe. “When it comes to desserts, creativity, technique and using the finest ingredients are just as important as with any other dish. We’re confident we’ve come up with some fun creations that will be the perfect treat while strolling the Strip, no matter what the weather.”
Opening on Sunday, June 4, Sweet Republic will be open every day from 11am to 8pm at 14995 Marine Drive, White Rock BC
On opening day, Chefs Matthew Stowe and David Jorge will be on site from 11 am to 1pm. Everyone that comes to Sweet Republic during that time can receive one free ice cream courtesy of The Joseph Richard Group.
For more information, visit www.jrg.ca
Sweet Republic on Facebook: https://www.facebook.com/JRGSweetRepublic/
Sweet Republic on Instagram: https://www.instagram.com/jrgsweetrepublic/
Joseph Richard Group